One of our favorite networking events in the entire city of Austin is BASHH (Big Ass Social Happy Hour). What started out as a means for Twitter users in the local market to meet IRL (original name was Big Ass Twitter Happy Hour, or BATHH), later evolved to be more inclusive. After all, not everyone finds their voice on Twitter. But many of them use social networking platforms, so the event became BASHH around 2010.
Today we are sharing with you an interview with Lani Rosales, who cofounded the event with her husband Benn Rosales. Take a few minutes to learn more about the event itself and Lani – they’re both worth your time!
Q: Please introduce yourself to our audience
I’m the Chief Operating Officer at The American Genius (news, tips for entrepreneurs) and The Real Daily (news for real estate pros). I’m also the Co-Founder at the Big Ass Social Happy Hour and the Austin Digital Jobs group.
Q: What are three of your favorite things about Austin?
- The helpful business environment – no other city is as generous with fellow professionals as Austin. For example, do you need a specific contact? My Rolodex is your Rolodex. That’s the Austin way.
- I’ll offer a controversial perspective here and say that growth is one of my favorite things. As a native Austinite, I’m used to everyone complaining about the growth, but it is the very reason that we have so many interesting places to eat, things to do, startups to watch, and so forth. Plus, it’s fun to drive around town and say of a high rise, “I remember when this was just a shack.”
- Kayaking on Lake Austin. I’m a high-strung person, and it’s one of the few Zen things I do that I really enjoy.
Q: What is BASHH?
Founded in 2007, first as a tweetup, evolving to BASHH, it is a popular networking event that happens every month for people that hate networking events.
The goal is to bring people together offline that have met online. It’s a laid back social gathering where friends come first and business happens organically.
Q: Why does BASHH stand out in a city with so many networking opportunities?
BASHH skips anything that strokes an ego. There are no speakers, no one is allowed to float around the room and hawk their wares.
The culture is relaxed in a way that if someone walked from person to person handing out business cards and rushing to the next person, they would rub everyone the wrong way. BASHH culture promotes organic connections which is a huge differentiator.
Q: What types of people can get the most from BASHH?
Ooh, good question.
I think people that embody the Austin spirit manage to squeeze the most out of the events. People that are generous with their time and resources, people that want to be better professionals, and people that are tired of snake oil sales, that is who benefits the most.
From tech startup founders, fashion bloggers, financial analysts, and coders to executives, politicians, and builders, the job matters less than the attitude.
Q: Share your #1 Money Tip for newcomers to Austin to tap into the networking scene.
Find your niche. Go to as many networking events as you can possibly find, and whichever one(s) you’re most excited to attend the next time, go there.
When you’ve found a niche, you’ll thrive naturally, and you’ll discover lead generation becomes effortless.
Feature Image taken via screenshot of the Annie Ray website. Prints are for sale on the site, and she would surely appreciate your support!
Tommy P. Landry is an internet marketing consultant, certified master life coach, WordPress expert, ebook author, and entrepreneur with over 25 years of business and marketing experience, as well as a degree in and lifelong study of interpersonal communications and relationships.